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Courting the Youth-Voter Readers, Sites Should Keep it Simple

By scottbrodeur

We all keep hearing about the all-important youth vote. (Pssst, that’s you folks in this class.)

But this study that was just released, courtesy of Northwestern University’s Media Management Center, says this very demographic is turning away from online media outlets for political coverage.

Why?

Information overload.

Says Vivian Vahlberg, MMC managing director:

This group is selective about how it spends its time. Our report provides news organizations that want to compete for the time and attention of millennials with a better understanding of their news needs, preferences and habits.

Interesting stuff. What do you think? Does this ring true, or do you feel demographically pigeonholed?

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This entry was posted on September 9, 2008 at 3:27 pm and is filed under journalism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Courting the Youth-Voter Readers, Sites Should Keep it Simple”

  1. sandrar Says:
    September 10, 2009 at 5:36 pm | Reply

    Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

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